Apple is preparing for a big change in the way we see iPhones. After years of gradual updates, the company has designed a 3-year iPhone reinvention plan to make its flagship product exciting again. This comes at a time when rivals like Google are moving quickly with artificial intelligence (AI)-powered smartphones.
iPhone Air – The Slim Future Begins in 2025
Next month, Apple is expected to launch the iPhone Air, a super-thin model that will take the place of the iPhone 16 Plus. The new design highlights Apple’s push for sleeker, more stylish devices. Interestingly, the iPhone Air will not include a physical SIM slot, pushing users further into eSIM technology.
2026 – Apple’s First Foldable iPhone
In 2026, Apple is set to release its first foldable iPhone. This groundbreaking model is rumored to feature five advanced cameras and a flexible design, giving Apple fans a completely new experience. Just like the iPhone Air, it will also skip the SIM card slot.
2027 – The Curved-Glass iPhone 20
The year 2027 will be extra special, as Apple celebrates the iPhone’s 20th anniversary. The company plans to launch the iPhone 20, a bold curved-glass model. Unlike the sharp-edged look we’ve seen in recent years, this design will feature smooth curved edges all around, creating a futuristic look and feel.
Why This Matters for Apple
Industry experts suggest that 2025 may not bring a revolutionary shift, but it sets the stage for the major transformations expected in 2026 and 2027. These innovations will help Apple stand out at a time when Google and other competitors are embedding AI deeply into their smartphones.
Google’s upcoming Pixel 10, for example, will offer AI features such as real-time translations, enhanced photo editing, and voice cloning. Analysts believe this could pressure Apple to catch up quickly in the AI race.
Apple’s AI Comeback Strategy
Apple has faced challenges with AI, including investor concerns, key staff departures, and slow updates to Siri. However, reports indicate the company is working on a more advanced AI-powered Siri, built on large language models. This upgraded assistant could arrive on iPhones and iPads as early as next year, strengthening Apple’s competitive edge.
Final Thoughts
Apple’s 3-year iPhone reinvention plan signals a fresh wave of innovation. With the iPhone Air in 2025, the foldable iPhone in 2026, and the curved-glass iPhone 20 in 2027, Apple is preparing to redefine the smartphone experience. While competitors race ahead with AI, Apple’s design and ecosystem strategy still hold strong appeal. For iPhone fans, the coming years promise to be truly exciting.